Have you ever heard someone ask: “Do you know any good masseuse who can also cut my hair?” Or someone who said, “I’d love for the doctor to fix this cavity?” Most people do not trust people who claim to be experts in various services or skills. We choose a service provider based on their qualifications and experience to solve our specific problem. We want to have a solid reason to turn to that provider for offering supplemental staffing services.
So, the questions are: what leads a client to choose your Staffing Company in Maryland and not others? What makes your agency different compared to others in the market? Or, are you positioning your company and its services as a product; that is, something that has little value and whose price is the only differentiating factor?
It’s time to stand out!
Identifying your unique factors (which you already have / own or want to develop) allows you to build a different brand: the positioning, image and personality of your brand cannot be confused with another competitor in the market. Thus, your brand may be recognizable. Here are the top 7 ways on how your staffing agency can stand out.
- Define Your Differentiation Factors
First and foremost, determine your positioning strategy: What do we do? What services or channels are we know best? Who do we do it for? What groups of consumers do we understand? How do we do it? How do our values and beliefs change the way we work? Why do we do it? What is our objective shared? Defining your differentiation factors and using this positioning statement for the public of your agency helps clients to understand immediately that your staffing agency is right for them. You limit your competition group in the new commercial process and you have greater bargaining power since the client perceives that you have a higher value.
2. Maintain The Focus On An Industry
For many staffing agencies, marketing their experience in a specific industry is the most logical step. Clients want to work with agencies that understand the unique challenges of their industry; with experience in the category, agencies can work faster since they do not have to start from scratch with each new account.
3. Be The Best In Service Or Capacity
Perfecting your skills in a particular capacity or service is another way to become an unparalleled agency. Normally, agencies begin by specializing in one or a couple of central services, but end up increasing their offers after clients request a specific capacity because the agency is afraid to say they do not offer that service. You must think about what your team can execute almost perfectly and what services they perform with good average quality. You will not get references or recurring tasks with a work of dubious quality.
4. Hire The Staff Of Your Agency In A Different Way
The processes and approaches of your agency to create jobs can be just as different from the jobs you create. This could be based on the way you look for staff for your agency or how you provide access to talent:
5. Address Customer Problems With A Unique Point Of View
Your agency’s perspective on how marketing is changing and how staffing agencies can solve problems can be totally unique when the rest of the firms rely on the same solutions for the same problems.
6. Have A Personality
People want to work with agencies that share their same values. Creating a personality for your agency and embodying that attitude can help you connect with a potential client partner.
7. Provide Access To Information
Creating something that marketers really want to have access to can lead to a way to stand out in such a saturated market. And, remember there is nothing that marketers love more than data. Launching a research study that provides valuable information on the mentality of a specific demographic sector is a way to position your company as an expert in educational research.